Polaroid’s story began in 1937, when Edwin Land founded the company. The brand became world-famous thanks to a revolutionary idea: photos didn’t need to be developed first, but could be held in your hands immediately after being taken. With the first Polaroid instant camera, this vision became a reality in the late 1940s, making photography more spontaneous, personal and tangible than ever before.

Over the decades, the brand became a symbol of genuine moments and analogue photography. Whether at family gatherings, on trips, at parties or in artistic projects  – Polaroid pictures captured moments that didn’t need to be perfectly staged, but which revealed their charm precisely through their spontaneity and distinctive look. Models such as the Land Camera and the SX-70, as well as the characteristic Polaroid photo with its white border, had a significant influence on photographic culture.

Embossed metal signs, storage tins and other gift and decorative items  – our officially licensed Polaroid products feature the brand’s most iconic motifs, transforming them into decorative and practical everyday items. They are equally at home in living rooms, offices, photo studios, creative spaces or shops, and are perfect for anyone who loves photography and the unmistakable Polaroid look.